However, deregulation in 1978 changed the competitive landscape and realities, as noted by Smithsonian Airline Historian R. It had ownership interests and brand partnerships with several carriers.Ĭontinental started out as one of the smaller carriers in the United States, known for its limited operations under the regulated era that provided very fine, almost fancy, service against the larger majors in important point-to-point markets, the largest of which was Chicago/Los Angeles. Archived official website at the Wayback Machine (archive index)Ĭontinental Airlines, simply known as Continental, was a major United States airline founded in 1934 and eventually headquartered in Houston, Texas.
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